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Author Serrell, Beverly, 1943- author.
Title Exhibit labels [electronic resource] : an interpretive approach / Beverly Serrell.
Published Lanham : Rowman & Littlefield, [2015]
©2015
Book Cover

LOCATION CALL # STATUS
 Electronic Reference  AM157 .S46 2015eb    ONLINE
Edition Second edition.
Description 1 online resource (xi, 363 pages)
Content Type text
Format online resource
Bibliography Includes bibliographical references and index.
Contents Part 1. Overview -- Behind it all : the big idea -- What are interpretive labels? -- Types of labels in exhibitions -- Part 2. Considering the audience -- Who is the audience (and what do they want)? -- Audience fragmentation -- Selecting the right reading level -- Number of words -- Multilingual labels -- Writing visitor-friendly labels -- The label's voice : who is talking to me? -- Hierarchies and modalities -- Making words and images work together -- Labels that ask questions -- Labels for interactive exhibits -- Digital interpretive devices -- Part 3. Tasks -- Getting started (and getting it done) -- Evaluation during development -- Typographic design -- Production and fabrication -- Evaluation after opening -- Part 4. Summary -- Findings from research and evaluation.
Note Print version record.
Subject Museum labels -- Handbooks, manuals, etc.
Museum techniques -- Handbooks, manuals, etc.
Museum visitors -- Handbooks, manuals, etc.
Related To Print version: Serrell, Beverly,. Exhibit labels :. . Serrell, Beverly, 1943- Exhibit labels 9781442249028 (DLC) 2014048377
ISBN 9781442249042 (electronic bk.)
1442249048 (electronic bk.)
9781442249028
1442249021
9781442249035
144224903X