California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
 
     
Author Valentine, Daniel.
Title Online marketing to investors : how to develop effective investor relations / Daniel Valentine.
Published New York : Business Expert Press, 2015.
Book Cover

LOCATION CALL # STATUS
 Floor3  HD2744 .V256 2015    IN LIBRARY
Edition 1st ed.
Description xiv, 99 p. : ill. ; 23 cm.
Series Finance and financial management collection
Finance and financial management collection.
Bibliography Includes bibliographical references (p. 89-93) and index.
Contents 1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
Subject Corporations -- Investor relations.
Stocks -- Internet marketing.
ISBN 1631571400 (paperback)
9781631571404 (paperback)
9781631571411 (ebook)
1631571419
OCLC number 923595704