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Title Handbook of research on digital media and advertising [electronic resource] : user generated content consumption / Matthew S. Eastin, Terry Daugherty and Neal M. Burns, editors.
Published Hershey, PA : Information Science Reference, c2011
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5821 .H318 2011eb    ONLINE
  
Description 1 online resource (xxvi, 742 p.) : ill.
Bibliography Includes bibliographical references and index.
Subject Advertising -- Social aspects.
Internet marketing -- Social aspects.
Consumer behavior.
Digital media -- Social aspects.
Related Names Eastin, Matthew S.
Daugherty, Terry, 1971-
Burns, Neal M., 1933-
Collection Title eBook collection (EBSCO).
Related To Print version: Handbook of research on digital media and advertising. Hershey, PA : Information Science Reference, c2010. 9781605667928 1605667927 1605667935 (DLC) 2009053448
ISBN 1605667935 electronic bk.
9781605667935 electronic bk.