California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Steckstor, Denise.
Title The effects of cause-related marketing on customers' attitudes and buying behavior [electronic resource] / Denise Steckstor ; with a foreword by Florian von Wangenheim.
Published Wiesbaden : Gabler Verlag, 2012.
Book Cover

 Electronic Book  HF5414 .S84 2012eb    ONLINE
Edition 1st ed.
Description 1 online resource (xvi, 176 pages) : illustrations
Series Gabler research : applied marketing science / Angewandte Marketingforschung
Gabler research. Applied marketing science.
Thesis Diss.--Technische Universit√§t M√ľnchen, 2011.
Note Description based on online resource; title from digital title page (viewed on March 28, 2012).
Subject Social marketing.
Consumer behavior.
Social responsibility of business.
ISBN 9783834970787 electronic bk.