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Title Dynamics of competitive advantage and consumer perception in social marketing [electronic resource] / [edited by] Avinash Kapoor, Chinmaya Kulshrestha.
Published Hershey, PA : Business Science Reference, [2014]
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5414 .D96 2014eb    ONLINE
  
Description 1 online resource (xix, 409 pages) : illustrations.
Content Type text
Format online resource
Series Research essentials
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Social marketing.
Marketing -- Social aspects.
Related Names Kapoor, Avinash.
Kulshrestha, Chinmaya, 1976-
Collection Title eBook collection (EBSCO).
Related To Print version: Dynamics of competitive advantage and consumer perception in social marketing /. . 9781466644304 1466644303 (DLC) 2013014370
ISBN 1466644311 electronic bk.
9781466644311 electronic bk.
9781466644304 (hardcover)
1466644303 (hardcover)