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Title Social marketing to protect the environment [electronic resource] : what works / Doug McKenzie-Mohr ... [et al.].
Published Thousand Oaks, Calif. : SAGE Publications, c2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5414 .S664 2012eb    ONLINE
  
Description 1 online resource (xiv, 237 p.) : ill.
Content Type text
Format online resource
Bibliography Includes bibliographical references and index.
Contents Introduction. Fostering sustainable behavior -- Influencing behaviors in the residential sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Protecting fish and wildlife habitats -- Influencing behaviors in the commercial sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Going forward. Concluding thoughts and recommendations.
Note Description based on print version record.
Subject Social marketing.
Green marketing.
Related Names McKenzie-Mohr, Doug, 1959-
Related To Print version: Social marketing to protect the environment. Thousand Oaks, Calif. : SAGE Publications, c2012. 9781412991292 1412991293 (DLC) 2010053364
ISBN 1452224315 electronic bk.
9781452224312 electronic bk.
9781412991292 (pbk.)
1412991293 (pbk.)