California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Aaker, Jennifer Lynn.
Title The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
Published San Francisco : Jossey-Bass, c2010
Book Cover

 Electronic Book  HF5415.1265 .A25 2010eb    ONLINE
Edition 1st ed.
Description 1 online resource (xxv, 211 p.) : ill.
Bibliography Includes bibliographical references and index.
Subject Internet marketing -- Political aspects.
Social media -- Political aspects.
Internet -- Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Related Names Smith, Andy, 1968-
Adler, Carlye.
Related To Print version: Aaker, Jennifer Lynn. The dragonfly effect. San Francisco : Jossey-Bass, c2010. 9780470614150 0470614153 (DLC) 2010024706
ISBN 0470885599 electronic bk.
9780470885598 electronic bk.