California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Klein, Josh, 1974-
Title Reputation economics : why who you know is worth more than what you have / Joshua Klein.
Published New York, NY : Palgrave Macmillan, 2013.
Book Cover

 Floor3  HF5548.32 .K576 2013    IN LIBRARY
Edition First edition.
Description 246 pages ; 25 cm
Content Type text
Format volume
Bibliography Includes bibliographical references and index.
Summary "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. "-- Provided by publisher.
Subject Electronic commerce -- Social aspects.
Marketing -- Social aspects.
Internet marketing -- Social aspects.
Reputation -- Economic aspects.
Online social networks -- Economic aspects.
Business networks -- Social aspects.
Economics -- Sociological aspects.
ISBN 9781137278623 hardback
1137278625 hardback
OCLC number 846912179