California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title Meanings of audiences : comparative discourses / edited by Richard Butsch and Sonia Livingstone.
Published London : Routledge, 2014.
Book Cover

 Floor4  P96.A83 M395 2014    IN LIBRARY
Description xi, 206 pages ; 25 cm
Content Type text
Format volume
Bibliography Includes bibliographical references and index.
Summary "In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece, Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways in which audiences are embedded in discourses of power, representation and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies that will be particularly useful to those studying audience and international media"-- Provided by publisher.
Subject Mass media -- Audiences.
Mass media and culture.
Mass media -- Social aspects.
Related Names Butsch, Richard, 1943- editor of compilation.
Livingstone, Sonia M., editor of compilation.
ISBN 0415837308 paperback
9780415837293 hardback
0415837294 hardback
9780415837309 paperback
9780203380017 (e-book)
OCLC number 829738687