California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Wesley, David T. A.
Title Innovation and marketing in the video game industry : avoiding the performance trap / David Wesley and Gloria Barczak.
Published Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, c2010.
Book Cover

 Floor3  HD9993.E452 W47 2010    IN LIBRARY
Description xiv, 262 p. : ill. ; 25 cm.
Series Gower applied research
Gower applied business research.
Bibliography Includes bibliographical references (p. [229]-256) and index.
Subject Video games industry.
Video games -- Marketing.
Related Names Barczak, Gloria.
ISBN 9780566091674 hardback alkaline paper
0566091674 hardback alkaline paper
9780566091681 ebook
0566091682 ebook
OCLC number 496281579