You could get out a piece of paper, find a pencil, and write down this call
number so that you can find it in the stacks. Or you could text it to your phone! The text message will contain the location, call number, and title
of the item on this page.
Be careful if you don't have a text messaging
plan - carrier charges may apply.
Includes bibliographical references, Internet addresses and index.
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description.