California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Kennedy, Marie R.
Title Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia.
Published Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Book Cover

 Floor4  Z692.C65 K46 2013    IN LIBRARY
Description xxi, 177 p. : ill. ; 28 cm.
Bibliography Includes bibliographical references, Internet addresses and index.
Summary Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description.
Subject Electronic information resources -- Marketing.
Libraries -- Marketing.
Libraries -- United States -- Marketing -- Case studies.
Libraries -- Special collections -- Electronic information resources.
Related Names LaGuardia, Cheryl.
ISBN 1555708897 paperback
9781555708894 paperback
OCLC number 862063127