California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Davis, Aeron, author.
Title Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.
Published Cambridge, UK : Polity, 2013.
Book Cover

 Floor4  P94.6 .D38 2013    IN LIBRARY
Description xi, 247 pages ; 23 cm
Content Type text
Format volume
Bibliography Includes bibliographical references (pages 203-236) and index.
Contents pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value.
Summary In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
ISBN 0745639836 (pbk.)
0745639828 (hbk.)
9780745639826 (hbk.)
9780745639833 (pbk.)
OCLC number 827267058