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Author Kerin, Roger A.
Title Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Published New York, NY : McGraw-Hill/Irwin, c2013.
Book Cover
LOCATION CALL # STATUS
 Reserve Desk  HF5415 .K452 2013    IN LIBRARY
  
Edition 5th ed.
Description xlvii, 507 p. : col. ill., col. maps ; 28 cm.
Note Map on lining papers.
Bibliography Includes bibliographical references (pages 455-478) and index.
Local Note Title generously provided by Campus Quality Fee.
Subject Marketing.
Related Names Hartley, Steven William.
Rudelius, William.
ISBN 9780078028922 (alk. paper)
0078028922 (alk. paper)
OCLC number 804491470