California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Johnson, William H. A.
Title Project strategy and strategic portfolio analysis : a primer / William H.A. Johnson and Diane H. Parente.
Published New York, N.Y. : Business Expert Press, 2013.
Book Cover

 Floor3  HD69.P75 J646 2013b    IN LIBRARY
Edition 1st ed.
Description 138 p. : ill. ; 23 cm.
Series The supply and operations management collection, 2156-8189
Supply and operations management collection.
Note "Business Expert Press supply and operations management collection"--T.p. verso.
Bibliography Includes bibliographical references (p. [131]-134) and index.
Contents Section I. Project strategy overview -- 1. What is project strategy and why is it important? -- Section II. The project -- 2. Defining the project, what is the project and what is its boundary? -- 3. Establishing objectives and performance measures -- 4. External threats and opportunities -- 5. Internal weaknesses and strengths -- 6. Developing strategic alternatives: the TOWS matrix -- Section III. Implementing and evaluating project strategy -- 7. Managing strategic risk -- 8. Techniques for (re)-evaluating the project strategy -- Section IV. Strategic project management -- 9. Project organizational types -- 10. Program management: aligning projects with organizational strategy -- Notes -- References -- Index.
Summary Projects have become the de facto method of implementing business strategy and operations. As such, understanding how projects relate to business strategy and managing projects strategically is increasingly important to effective and efficient business management. This book is designed as a short and concise treatise on how to go about doing that. We start by figuring out how the project relates to the rest of the business and environment and what separates it from other projects and functions. We then discuss how the reader can use principles of strategic management to better organize and manage the various projects that they deal with on a daily basis so that they are strategic in nature. In essence we show how to approach answering the important strategic questions in project management like "Why is the project being implemented? How does the project relate to the major strategic goals of the organization? How do we accomplish the performance goals for the project so that they help achieve the major strategic goals of the organization?"
Subject Project management.
Strategic planning.
Related Names Parente, Diane H.
ISBN 9781606495964 (pbk.)
1606495968 (pbk.)
9781606495971 (electronic bk.)
OCLC number 853279224