California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Berger, Arthur Asa, 1933-
Title Media and communication research methods [electronic resource] : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Published Thousand Oaks, Calif. : Sage Publications, 2000.
Book Cover

 Electronic Book  P91.3 .B385 2000eb    ONLINE
Description 1 online resource (xix, 295 p.) : ill.
Bibliography Includes bibliographical references (p. 265-268) and indexes.
Subject Mass media -- Research -- Methodology.
Communication -- Research -- Methodology.
ISBN 0761918523 (alk. paper)
0761918531 (pbk. : alk. paper)