California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Dilenschneider, Robert L.
Title The AMA handbook of public relations [electronic resource] / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
Published New York, NY : AMACOM, American Management Association, c2010.
Book Cover

 Electronic Book  HD59 .D558 2010eb    ONLINE
Description 1 online resource (xiii, 239 p.)
Bibliography Includes bibliographical references and index.
Contents Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
Subject Public relations.
Public relations -- United States.
Alternate Title Handbook of public relations
Public relations
ISBN 9780814415252 (hc)