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Author Heath, Robert, 1947-
Title Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Published Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5822 .H37 2012eb    ONLINE
  
Description 1 online resource ( xi, 248 p.)
Bibliography Includes bibliographical references and index.
Subject Advertising -- Psychological aspects.
Emotions.
ISBN 9781119967637
1119967635
9781119967620 (electronic bk.)
1119967627 (electronic bk.)
9781119969006 (electronic bk.)
111996900X (electronic bk.)
9780470974889