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Preface: Straight out of the gate: why study rodeo? -- A girl howdy of a beginning: an introduction to rodeo -- Circle the wagons and let's talk rodeo: the foundation of rodeo and the myth of the West -- The equality cowgirl can "Just LeDoux" it: the golden age of cowgirls in the arena -- Neo-Victorian cowgirl can git 'er done: the new dichotomized role for cowgirls -- Pin-up cowgirl has to head 'em up and move 'em out: a new era of the silver screen with cheesecake and pin-up cowgirls -- Sex kitten cowgirl knows money is in the mane: sex, status, and salaciousness -- Back to equality says let 'er buck: the return to equality in the arena -- Let's go, let's show, let's rodeo: ethnic minority involvement in rodeo -- Concluding thoughts: "Cowgirl up, we're more than Barbie and big hair!" -- Rodeo definitions -- Index.