California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Bernstein, William J.
Title Masters of the word : how media shaped history, from the alphabet to the Internet / William J. Bernstein.
Published New York, NY : Grove Press ; [Berkeley, Calif.] : Distributed by Publishers Group West, c2013.
Book Cover

 Floor4  P90 .B43 2013    IN LIBRARY
Edition 1st ed.
Description 420 p., [16] p. of plates : ill., maps ; 24 cm.
Bibliography Includes bibliographical references (p. [341]-395) and index.
Contents Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The argus.
Summary From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires.
Subject Mass media -- History.
Communication -- History.
Writing -- History.
Social media -- History.
ISBN 9780802121387 : $27.50
OCLC number 820531290