California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Valls, Josep-Francesc.
Title Beyond the low-cost business : rethinking the business model / Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon.
Published Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2013.
Book Cover

 Floor3  HD47.4 .V35 2013    IN LIBRARY
Description xiii, 199 pages : illustrations ; 23 cm
Content Type text
Format volume
Bibliography Includes bibliographical references and index.
Contents List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
Subject Cost effectiveness.
Cost control.
Business planning.
ISBN 1137277521
Standard # 40021986401
OCLC number 808413670