California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Lee, Young Ju, author.
Title Consumer motivation of clothing disposal behaviors / by Young Ju Lee.
Published [Northridge, California] : California State University, Northridge, 2013.

 Electronic Book  TX165 .Z95 2013 L44eb    ONLINE
Description 1 online resource (x, 72 pages)
Content Type text
Format online resource
File Characteristics text file PDF
Thesis M.S. California State University, Northridge 2013.
Bibliography Includes bibliographical references (pages 53-60).
Summary The purpose of this research is to explore consumer motivation of clothing disposal behaviors. The objectives are to analyze the clothing product life cycle in the disposal stage to investigate consumers' clothing disposal behaviors, motivations, and environmental concerns. A pilot study design was used in order to effectively collect and analyze data from convenience samples with college students. The researcher conducted a survey at California State University Northridge (CSUN) and Santa Monica College (SMC) campuses. The survey questionnaire included questions related to consumer shopping behaviors, demographic information, intrinsic and extrinsic motivations, disposal behaviors (donating, recycling, and discarding), and environmental concerns. Results pertaining to the clothing product life cycle indicated that the participants' "fast fashion" clothing life was less than one year after purchase. The fast fashion clothing typically was donated to Goodwill yearly. Worn-out fast fashion clothing was recycled yearly. Damaged fast fashion clothing was worn every season before it was discarded. Most of the participants were between 18 and 29 years old and belonged to Generation Y. The findings of this study provided a better understanding of consumers' complicated motivations and clothing disposal behaviors, and the research contributed to other consumer behavior research related to sustainability or marketing.
Note Description based on online resource; title from PDF title page (viewed on February 07, 2013).
Subject Clothing trade -- Environmental aspects.
Fashion -- Environmental aspects.
Consumer behavior -- Environmental aspects.
Product life cycle -- Environmental aspects.
Local Subject Dissertations, Academic -- CSUN -- Family and Consumer Sciences.
OCLC number 849911369