California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Tillman, Lee H., author.
Title Using perceptions of trustworthiness and intelligence to predict candidate support / by Lee H. Tillman.
Published [Northridge, California] : California State University, Northridge, 2012.

 Electronic Book  BF77 .Z95 2012 T55eb    ONLINE
Description 1 online resource (vi, 51 pages) : photographs, color.
Content Type text
still image
Format online resource
File Characteristics text file PDF
Thesis M.A. California State University, Northridge 2012.
Bibliography Includes bibliographical references (pages 29-34).
Summary The current research sought to examine the relationship between ethnicity and ratings of trustworthiness and intelligence. It also sought to examine the relationship between implicit and explicit perceptions of African American political candidates and willingness to support them. Previous studies have found implicit attitudes about race and ethnicity play a part in political elections even after taking into consideration other factors such as party affiliation, sex, and age. The 506 participants in this study were asked to complete two Implicit Association Tests (IATs) and one survey of candidate support. It was hypothesized that on average, participants would be significantly faster at pairing trustworthy and intelligent synonyms with White American faces compared to African American faces on the IAT. This hypothesis was fully supported. In addition, it was hypothesized that both implicit and explicit perceptions of trustworthiness and intelligence would significantly predict candidate support. This hypothesis was only practically supported. Although explicit ratings of trustworthiness and intelligence significantly predicted whether participants supported an African American candidate, no evidence was found that the implicit IAT scores predicted candidate support. It is believed that this finding was due to the lack of controls in the explicit ratings portion of the study. In order to gain a better understanding of the role of implicit stereotypes in candidate support, future studies will have to control for these extraneous variables and manipulate the candidates' ethnicity. Limitations of the current study and implications for future research are discussed.
Note Description based on online resource; title from PDF title page (viewed on January 09, 2013).
Subject Ethnic attitudes -- Political aspects.
Ethnic attitudes -- Psychology.
Local Subject Dissertations, Academic -- CSUN -- Psychology.
OCLC number 850973603