California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Ochoa, Edgar Damian, author.
Title An analysis of the application of selected search engine optimization (SEO) techniques and their effectiveness on Google's search ranking algorithm / by Edgar Damian Ochoa.
Published [Northridge, California] : California State University, Northridge, 2012.

 Electronic Book  QA76 .Z95 2012 O24eb    ONLINE
Description 1 online resource (xi, 126 pages) : illustrations, color.
Content Type text
still image
Format online resource
File Characteristics text file PDF
Thesis M.S. California State University, Northridge 2012.
Bibliography Includes bibliographical references (pages 123-126).
Summary This paper describes the application of selected Search Engine Optimization (SEO) techniques to a newly created website across the entire website lifecycle, from inception, through development, and finally to launch and optimization of the site. Several SEO experiments were defined and evaluated by collecting and analyzing real traffic and visitor data through the use of Google Analytics. This research further analyzes search engine ranking factors and their effectiveness on Google's search ranking algorithm by analyzing the number of users who visit the site and site rankings.
Note Description based on online resource; title from PDF title page (viewed on May 31, 2012).
Subject Web search engines -- Research.
Web sites -- Ratings and rankings.
Web site development.
Internet marketing.
Internet searching.
Local Subject Dissertations, Academic -- CSUN -- Computer Science.
OCLC number 847542822