California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title The SAGE handbook of international marketing [electronic resource] / edited by Masaaki Kotabe and Kristiaan Helsen.
Published London : SAGE, 2009.
Book Cover

 Electronic Reference  HF1416 .S24 2009eb    ONLINE
Description 1 online resource (xviii, 548 p.) : ill.
Note Includes index.
Summary In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Note Description based on print version record.
Subject Export marketing.
Related Names Kotabe, Masaaki.
Helsen, Kristiaan.
Collection Title SAGE knowledge.
Related To Print version 9781412934282
ISBN 9780857021007 (ebook) : No price