California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research.
Published Los Angeles, [Calif.] ; London : SAGE, 2011.
Book Cover

 Electronic Reference  HF5415.3 .B323 2011eb    ONLINE
Edition 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Description 1 online resource (xiv, 601 p.)
Note Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Bibliography Includes bibliographical references and index.
Summary This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Note Description based on print version record.
Subject Marketing research.
Consumer behavior -- Research.
Related Names Bearden, William O., 1945-
Netemeyer, Richard G., 1956-
Haws, Kelly L.
Bearden, William O., 1945- Handbook of marketing scales.
Collection Title SAGE knowledge.
Related To Print version 9781412980180
ISBN 9781412996761 (ebook) : No price