California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title The SAGE handbook of persuasion [electronic resource] / edited by James Dillard.
Published Thousand Oaks, Calif. ; London : SAGE, 2012.
Book Cover

 Electronic Reference  HM1196    ONLINE
Edition 2nd ed.
Description 1 online resource.
Bibliography Includes bibliographical references and index.
Summary Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Note Description based on information supplied on publisher's spreadsheet; title from spreadsheet (viewed on Dec. 8, 2011).
Subject Persuasion (Psychology) -- Social aspects.
Persuasion (Rhetoric)
Related Names Dillard, James Price.
Alternate Title Persuasion
Related Titles Persuasion handbook.
Collection Title SAGE knowledge.
Related To Print version 9781412983136
ISBN 9781452218410 (ebook) : No price