California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title The SAGE handbook of political advertising [electronic resource] / editors, Lynda Lee Kaid, Christina Holtz-Bacha.
Published Thousand Oaks, Calif. ; London : SAGE, 2006.
Book Cover

 Electronic Reference  JF2112.A4    ONLINE
Description 1 online resource (xi, 492 p.) : ill.
Bibliography Includes bibliographical references and index.
Summary The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.
Note Description based on print version record.
Subject Advertising, Political -- Cross-cultural studies.
Television in politics -- Cross-cultural studies.
Related Names Kaid, Lynda Lee.
Holtz-Bacha, Christina.
Alternate Title Political advertising
Collection Title SAGE knowledge.
Related To Print version 9781412917957
ISBN 9781412973403 (ebook) : No price