California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title The SAGE handbook of social marketing [electronic resource] / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
Published Thousand Oaks, Calif. : SAGE, 2011.
Book Cover

 Electronic Reference  HF5414 .S3 2011eb    ONLINE
Description 1 online resource (xxvi, 442 p.) : ill.
Bibliography Includes bibliographical references and index.
Summary This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.
Note Description based on print version record.
Subject Social marketing.
Related Names Hastings, Gerard (Professor)
Angus, Kathryn.
Bryant, Carol A.
Alternate Title Social marketing
Related Titles SAGE reference online.
Collection Title SAGE knowledge.
Related To Print version 9781849201889
ISBN 9781446201008 (ebook) : No price