California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title Handbook of public opinion research [electronic resource] / edited by Wolfgang Donsbach and Michael W. Traugott.
Published London : SAGE, 2007.
Book Cover

 Electronic Reference  HM1236 .H36 2007eb    ONLINE
Description 1 online resource (xx, 618 p.)
Bibliography Includes bibliographical references.
Summary An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
Note Description based on print version record.
Subject Public opinion.
Public opinion polls.
Related Names Donsbach, Wolfgang, 1949-
Traugott, Michael W.
Collection Title SAGE knowledge.
Related To Print version 9781412908757
ISBN 9781848607910 (ebook) : No price