California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Title Handbook of marketing [electronic resource] / edited by Barton Weitz and Robin Wensley.
Published London : SAGE, 2002.
Book Cover

 Electronic Reference  HF5415 .H18665 2002eb    ONLINE
Description 1 online resource (xix, 582 p.) : ill.
Bibliography Includes bibliographical references and index.
Summary The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Note Description based on print version record.
Subject Marketing.
Related Names Weitz, Barton A.
Wensley, Robin, 1944-
Collection Title SAGE knowledge.
Related To Print version 9780761956822
ISBN 9781848608283 (ebook) : No price