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Title The SAGE handbook of advertising [electronic resource] / edited by Gerard J. Tellis, Tim Ambler.
Published Los Angeles, [Calif.] ; London : SAGE, 2007.
Book Cover
LOCATION CALL # STATUS
 Electronic Reference  HF5823 .S17 2007eb    ONLINE
  
Description 1 online resource (xvi, 491 p.) : ill.
Bibliography Includes bibliographical references and index.
Summary Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.
Note Description based on print version record.
Subject Advertising.
Related Names Tellis, Gerard J., 1950-
Ambler, Tim.
Alternate Title Advertising
Collection Title SAGE knowledge.
Related To Print version 9781412918862
ISBN 9781848607897 (ebook) : No price