You could get out a piece of paper, find a pencil, and write down this call
number so that you can find it in the stacks. Or you could text it to your phone! The text message will contain the location, call number, and title
of the item on this page.
Be careful if you don't have a text messaging
plan - carrier charges may apply.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.