California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Eastman, Susan Tyler.
Title Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
Published Boston, MA : Wadsworth, c2013.
Book Cover

 Reserve Desk  PN1992.55 .E18 2013    IN LIBRARY
Edition 9th ed.
Description xii, 484 p. : ill., maps ; 24 cm.
Bibliography Includes bibliographical references (p. 460-465) and index.
Contents A scaffold for programmers / Susan Tyler Eastman, Douglas A. Ferguson -- Prime-time network programming strategies / William J. Adams, Susan Tyler Eastman -- Multichannel television strategies / Susan Tyler Eastman, Michael O. Wirth -- Online television strategies / Douglas A. Ferguson -- Program and audience research and ratings / Douglas A. Ferguson, Timothy P. Meyer, Susan Tyler Eastman -- Syndication for stations, cable, and online/ John von Soosten, Douglas A. Ferguson -- Non-prime-time network programming / Robert V. Bellamy, James R. Walker -- Television station programming strategies / Robert B. Affe -- Basic and premium subscription programming / Susan Tyler Eastman, Douglas A. Ferguson -- Public television programming / Glenda R. Balas -- Music radio programming / Gregory D. Newton, Matthew T. Kaiser -- Information radio programming / Matthew S. Pierce, Robert F. Potter.
Summary "This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and new television programs and radio shows, talk and music that come via the web to your laptop or tablet or cell phone--or perhaps your TV set."--Pref.
Local Note Title generously provided by Campus Quality Fee.
Subject Television programs -- Planning.
Radio programs -- Planning.
Cable television -- Planning.
Related Names Ferguson, Douglas A.
ISBN 9781111344474
OCLC number 746834616