California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author McDonald, Kelly.
Title Crafting the customer experience for people not like you [electronic resource] : how to delight and engage the customers your competitors don't understand / Kelly McDonald.
Published Hoboken, N.J. : John Wiley & Sons, 2013.
Book Cover

 Electronic Book  HF5415.5 .M33 2013eb    ONLINE
Description 1 online resource ( ix, 197 p.) : col. ill.
Note Includes index.
Subject Customer relations.
Customer services.
ISBN 9781118461648 (e-book)
1118461649 (e-book)
9781118360729 (cloth)