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Author Pont, Simon.
Title The better mousetrap [electronic resource] : brand invention in a media democracy / Simon Pont.
Published London ; Philadelphia : Kogan Page, c2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5415.1255 .P66 2012eb    ONLINE
  
Description 1 online resource.
Note Description based on print version record.
Subject Branding (Marketing)
Brand name products.
Internet marketing.
Related To Print version: Pont, Simon. The better mousetrap. London ; Kogan Page, c2012. 9780749466213 0749466219 0749466227 (DLC) 2012031191
ISBN 0749466227 (electronic bk.)
9780749466220 (electronic bk.)
9780749466213
0749466219