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Author Banet-Weiser, Sarah, 1966-
Title Authentic TM [electronic resource] : the politics and ambivalence in a brand culture / Sarah Banet-Weiser.
Published New York, NY : New York University Press, c2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HD69.B7 B256 2012eb    ONLINE
  
Description 1 online resource (xiii, 266 p.) : ill.
Bibliography Includes bibliographical references and index.
Contents Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
Note Description based on print version record.
Subject Brand name products.
Alternate Title Authentic
Related To Print version: Banet-Weiser, Sarah,. Authentic TM. New York, NY : New York University Press, c2012. 9780814787137 0814787134 9780814787144 0814787142 9780814787151 0814787150 0814739377 (DLC) 2012024949
ISBN 0814739377 (electronic bk.)
9780814739372 (electronic bk.)
9780814787137 (cl : alk. paper)
0814787134 (cl : alk. paper)
9780814787144 (pb : alk. paper)
0814787142 (pb : alk. paper)
9780814787151 (ebook)
0814787150 (ebook)