California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Isson, Jean Paul, 1971-
Title Win with advanced business analytics [electronic resource] : creating business value from your data / Jean Paul Isson, Jesse Harriott.
Published Hoboken, N.J. : John Wiley & Sons, c2013.
Book Cover

 Electronic Book  HD30.28 .I83 2013eb    ONLINE
Description 1 online resource (xviii, 398 p.) : ill.
Series Wiley & SAS business series
Wiley and SAS business series.
Bibliography Includes bibliographical references and index.
Contents Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index.
Note Description based on online resource; title from digital title page (viewed on Nov. 01, 2012).
Subject Business planning.
Industrial management -- Statistical methods.
Related Names Harriott, Jesse.
Related To Print version: Isson, Jean Paul,. Win with advanced business analytics. Hoboken, N.J. : John Wiley & Sons, c2013. Isson, Jean Paul, 1971- Advanced business analytics Hoboken, N.J. : John Wiley & Sons, 2013 9781118370605 (DLC) 2012026662
ISBN 9781118420515 (electronic bk.)
1118420519 (electronic bk.)
9781118417089 (electronic bk.)
1118417089 (electronic bk.)
9781118434284 (electronic bk.)
1118434285 (electronic bk.)
9781118370605 (cloth)