California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Simakova, Elena, 1973-
Title Marketing technologies [electronic resource] : corporate cultures and technological change / Elena Simakova.
Published London ; New York : Routledge, 2013.
Book Cover

 Electronic Book  HD58.8 .S576 2013eb    ONLINE
Description 1 online resource (xvi, 185 p.)
Series Routledge studies in innovation, organization, and technology ; 25
Routledge studies in innovation, organization and technology ; 25.
Bibliography Includes bibliographical references and index.
Contents The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
Note Description based on print version record.
Subject Organizational change.
Electronic commerce.
Technological innovations -- Economic aspects.
Management -- Technological innovations.
Related To Print version: Simakova, Elena,. Marketing technologies. London ; Routledge, 2013. 9780415624770 0415624770 9780203102039 0203102037 (DLC) 2012006972
ISBN 1136238107 (electronic bk.)
9781136238109 (electronic bk.)
9780415624770 (hardback)
0415624770 (hardback)
9780203102039 (ebook)
0203102037 (ebook)