California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Goldman, Jeremy.
Title Going social [electronic resource] : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman.
Published New York : American Management Association, c2013.
Book Cover

 Electronic Book  HF5415.1265 .G644 2013eb    ONLINE
Description 1 online resource (ix, 294 p.)
Bibliography Includes bibliographical references and index.
Contents Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
Note Description based on print version record.
Subject Internet marketing.
Social media.
Social marketing.
Online social networks.
Customer relations.
Related To Print version: Goldman, Jeremy. Going social. New York : American Management Association, c2013. 9780814432556 0814432557 (DLC) 2012019622
ISBN 0814432565 (electronic bk.)
9780814432563 (electronic bk.)
9780814432556 (pbk.)
0814432557 (pbk.)