You could get out a piece of paper, find a pencil, and write down this call
number so that you can find it in the stacks. Or you could text it to your phone! The text message will contain the location, call number, and title
of the item on this page.
Be careful if you don't have a text messaging
plan - carrier charges may apply.
Includes bibliographical references (p. -166) and index.
Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management.