California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Linton, Ian.
Title Taking technology to the market [electronic resource] : a guide to the critical success factors in marketing technology / Ian Linton.
Published Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, c2012.

 Electronic Book  HC79.H53 L56 2012eb    ONLINE
Description 1 online resource (170 p.)
Bibliography Includes bibliographical references (p. [165]-166) and index.
Contents Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management.
Subject High technology -- Marketing.
High technology industries -- Marketing.
New products -- Marketing.
ISBN 9781409435952 (hardback alk. paper)
9781409435969 (e-book)
1409435962 (e-book)