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Author Bodea, Tudor.
Title Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson.
Published [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5416.5 .B636 2012eb    ONLINE
  
Edition 1st ed.
Description 1 online resource (160 p.) : ill.
Series Marketing strategy collection, 2150-9662
Marketing strategy collection. 2150-9662
Note Title from PDF t.p. (viewed Jan. 25, 2012).
Bibliography Includes bibliographical references (p. 147-151) and index.
Contents 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
Subject Pricing.
Revenue management.
Market segmentation.
Related Names Ferguson, Mark.
Related To Print version: Bodea, Tudor. Pricing segmentation and analytics. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. 9781606492574
ISBN 9781606492581 (electronic bk.)
1606492586 (electronic bk.)
9781606492574 (pbk.)
1606492578 (pbk.)
Standard # 10.4128/9781606492581 doi
Publisher # 2 BEP