California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Potter, Ned, 1980-
Title The library marketing toolkit / Ned Potter.
Published London : Facet Publishing, 2012.
Book Cover

 Floor4  Z716.3 .P68 2012    IN LIBRARY
Description xxii, 218 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [201]-203) and index.
Contents Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms.
Summary This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Subject Libraries -- Marketing.
Branding (Marketing) -- Libraries.
Libraries -- Public relations.
Advertising -- Libraries.
Alternate Title Library marketing tool kit
ISBN 1856048063
OCLC number 761924436