California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author O'Connor, Rory, 1951-
Title Friends, followers, and the future : how social media are changing politics, threatening big brands, and killing traditional media / Rory O'Connor.
Published San Francisco : City Lights Books, c2012.
Book Cover

 Floor3  HM742 .O26 2012    IN LIBRARY
Description 285 p. ; 18 cm.
Contents Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.
Summary Discusses the impact online social networking has had on business, politics, media, and culture, and how it will affect the future.
Subject Social media.
Social media -- Political aspects.
Social media -- Economic aspects.
ISBN 9780872865563 (pbk.)
0872865568 (pbk.)
9780872865624 (ebook)
0872865622 (ebook)
Standard # 7262238
OCLC number 756581422