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Constructing voters: the sociocultural cognition model and voter mobilization -- Voters will throw away Jesus: indirect methods and getting out the vote -- Calling all voters: phone banks and getting out the vote -- Knock, knock, who's there? door-to-door canvassing and getting out the vote -- Notes from the field: running an effective mobilization campaign -- Expanding the electorate through practice: voting and habit formation -- Conclusion: transforming the American electorate.