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Author Lempert, Michael.
Title Creatures of politics : media, message, and the American presidency / Michael Lempert and Michael Silverstein.
Published Bloomington, Ind. : Indiana University Press, c2012.
Book Cover
LOCATION CALL # STATUS
 Floor2  JA85.2.U6 L46 2012    IN LIBRARY
  
Description xv, 263 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction: "message" is the medium -- Getting it "ju -- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.
Subject Communication in politics -- United States.
Presidential candidates -- United States -- Language.
Rhetoric -- Political aspects -- United States.
Related Names Silverstein, Michael, 1945-
ISBN 9780253007452 (cloth : alk. paper)
0253007453 (cloth : alk. paper)
9780253007520 (pbk. : alk. paper)
0253007526 (pbk. : alk. paper)
9780253007568 (ebk.)
0253007569 (ebk.)
OCLC number 783167524