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Title Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
Published New York, NY : Routledge, 2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HF5821 .A384 2012eb    ONLINE
  
Edition 1st ed.
Description 1 online resource (xxix, 614 p.)
Series Routledge communication series.
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Local Note Title generously provided by Campus Quality Fee.
Subject Advertising.
Industrial publicity.
Related Names Rodgers, Shelly (Shelly Lannette), 1965-
Thorson, Esther.
Related To Print version: Advertising theory. 1st ed. New York, NY : Routledge, 2012 (DLC) 2011027396
ISBN 1136514872 (electronic bk.)
9781136514876 (electronic bk.)
9780203149546
9780415886611
9780415886628
9781136514876
OCLC number 785783418