Skip to content
Oviatt Library

Oviatt Library Catalog

 
     
Author Taylor, Timothy Dean, author.
Title The sounds of capitalism [electronic resource] : advertising, music, and the conquest of culture / Timothy D. Taylor.
Published Chicago ; London : The University of Chicago Press, 2012.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  ML3790 .T395 2012eb    ONLINE
  
Description 1 online resource (xix, 345 p.) : ill.
Bibliography Includes bibliographical references and index.
Contents Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
Subject Music in advertising -- United States.
Advertising -- United States -- History -- 20th century.
Mass media and music -- United States.
Related To Print version: Taylor, Timothy Dean,. The sounds of capitalism. Chicago ; The University of Chicago Press, 2012. 9780226791159 0226791157 (DLC) 2011041483
ISBN 0226791149 (electronic bk.)
9780226791142 (electronic bk.)
9780226791159 (cloth : alkaline paper)
0226791157 (cloth : alkaline paper)