California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Middleton, Victor T. C.
Title Marketing in travel and tourism [electronic resource] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
Published Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Book Cover

 Electronic Book  G155.A1 M475 2009eb    ONLINE
Edition 4th ed.
Description 1 online resource (xxv , 502 p.) : col. ill.
Bibliography Includes bibliographical references (p. 487-491) and index.
Subject Tourism -- Marketing.
Related Names Fyall, Alan.
Morgan, Michael, 1948 September 29-
Related To Print version: Middleton, Victor T. C. Marketing in travel and tourism. Amsterdam ; Butterworth-Heinemann, 2009. 9780750686938 0750686936 (DLC) 2008054448
ISBN 0080970516 (electronic bk.)
9780080970516 (electronic bk.)