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Title The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Published New York : Routledge, 2012.
Book Cover

 Floor3  HF5827.9 .P78 2012    IN LIBRARY
Edition 2nd ed.
Description xvii, 346 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and indexes.
Contents What's so special about entertainment media and why do we need a psychology for it? : an introduction to the psychology of entertainment media / L.J. Shrum -- Product integration : current practices and new directions / John A. McCarty and Tina M. Lowrey -- As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement / Elizabeth Cowley -- Children's processing of embedded brand messages : product placement and the role of conceptual fluency / Laura Owen ... [et al.] -- Psychological processing of in-game advertising and advergaming : branded entertainment or entertainment persuasion? / Michelle R. Nelson and Martin K.J. Waigunny -- The stories TV tells : how fictional TV narratives shape normative perceptions and personal values / LJ. Shrum and Jachoon Lee -- Flying with Icarus : narrative transportation and the persuasiveness of entertainment / Jordan M. Carpenter and Melanie C. Green -- Seeing is believing : toward a theory of media imagery and social learning / Karen E. Dill and Melinda C.R. Burgess -- Alcohol messages in television series : content and effects / Cristel Antoinia Russell and Dale W. Russell -- Selling beauty : the hidden cost to women's self-worth, relationships, and behavior / Erin J. Strahan, Vanessa M. Buote, and Anne E. Wilson -- Learning aggression through the media : comparing psychological and communication approaches / Julia A. Maier and Douglas A. Gentile -- Paths from television violence to aggression : reinterpreting the evidence / George Comstock and Jack Powers.
Subject Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Related Names Shrum, L. J.
ISBN 9781848729445 (hardcover : alk. paper)
1848729448 (hardcover : alk. paper)
OCLC number 760904921