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Incongruous beginnings -- The experiential context. The Concheros ; The obligations: framing the context -- The experiential nexus: forming the self. Agency and the dance: ritualization and the performative ; Conchero speak: carrying the word ; Clothing matters ; Why dance? -- Power concerns: performing the self. Alliances and identity politics ; Oral tradition, myth, and history ; The Mexica and Mexicanidad.