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Author Kreiss, Daniel.
Title Taking our country back : the crafting of networked politics from Howard Dean to Barack Obama / Daniel Kreiss.
Published New York : Oxford University Press, c2012.
Book Cover
LOCATION CALL # STATUS
 Floor2  JK2281 .K74 2012    IN LIBRARY
  
Description xiv, 230 p. : ill. ; 24 cm.
Series Oxford studies in digital politics.
Bibliography Includes bibliographical references and index.
Contents Innovation, infrastructure, and organization in new media campaigning -- Crafting networked politics -- Dean's demise and taking on Bush -- Wiring the party -- Organizing the Obama Campaign -- Mobilizing for victory -- Conclusion: new media campaigning from Dean to Obama.
Subject Internet in political campaigns -- United States -- History.
Campaign management -- Technological innovations -- United States -- History.
Political campaigns -- Technological innovations -- United States -- History.
Political participation -- Technological innovations -- United States -- History.
Presidents -- Election -- 2004 -- Technological innovations -- United States.
Presidents -- Election -- 2008 -- Technological innovations -- United States.
Political consultants -- United States -- History -- 21st century.
Internet -- Political aspects -- United States.
Digital media -- Political aspects -- United States.
ISBN 9780199782536 (hardcover : alk. paper)
0199782539 (hardcover : alk. paper)
9780199936786 (pbk. : alk. paper)
0199936781 (pbk. : alk. paper)
OCLC number 767255902